Our
Story.
Born in East Los Angeles. Forged in thirty years of professional martial arts. Founded in Butte, Montana in 2023 by Steve Jimenez — a fighter who knew exactly what the combat sports world was missing.
Steve Jimenez
Steve Jimenez was forged in the streets of East Los Angeles — the son of a United States Marine Corps Sergeant who instilled discipline, toughness, and an unrelenting standard of excellence from day one. Growing up, Steve trained in Judo alongside boxing, building the technical foundation and warrior's mindset that would define his life.
In 1993, Steve launched his professional Martial Arts career — and never looked back. Over the next two decades he competed, trained, and lived the combat sports life from the inside out, accumulating the kind of hard-won knowledge that can't be taught in a classroom.
In 2011, Steve made the move to Montana — trading the concrete of East LA for the wide-open grit of the American West. He brought his East LA edge with him, and Montana gave him the space to build something lasting.
In 2023, drawing on thirty years of martial arts experience and a lifetime of knowing what fighters truly deserve, Steve founded New Level Boxing Gear & Apparel LLC in Butte, Montana. His mission was singular: fill the gap that had always existed in combat sports — a true luxury brand built by a fighter, for fighters. Not mass-produced. Not compromised. Handcrafted Buffalo leather, aerospace-engineered foam, and designer-level aesthetics worthy of champions.
Three years in, NLB gear is worn by BKFC champions, trained in at the Mayweather Boxing Gym, and recognized by fighters who know the difference between good and exceptional.
This is just the beginning.
"We didn't come to compete. We came to set a new standard."
The NLB Code
Uncompromising Craft
Every piece is handcrafted with full-grain Buffalo leather, aerospace-engineered foam, and military-grade hardware. We don't cut corners. Champions don't either.
Luxury Without Apology
We are the Louis Vuitton of boxing gear. That's not a metaphor — it's a standard. Every stitch, every colorway, every detail is designed to signal excellence.
Built for Fighters
Luxury means nothing if it doesn't perform. NLB gear is tested in real gyms, by real champions, under real pressure. Beautiful and battle-ready.
East LA Roots, Montana Built
Steve Jimenez was raised in East Los Angeles — where toughness is a birthright. He brought that edge to Butte, Montana, a city that built America with hard work and no excuses. That spirit lives in every NLB product.
Official Merchandise Manufacturer
New Level Boxing is the official merchandise manufacturer for some of the most exciting combat sports organizations in the world.
From Butte to the World
The Fighter is Born
Steve Jimenez — son of a U.S. Marine Corps Sergeant, raised in East Los Angeles, trained in Judo and boxing from childhood — launched his professional Martial Arts career. He never looked back.
Montana Bound
After two decades competing and training in combat sports, Steve made the move to Montana. He brought his East LA edge and his fighter's discipline to the wide-open American West.
New Level Boxing Founded
Drawing on thirty years of martial arts experience, Steve Jimenez founded New Level Boxing Gear & Apparel LLC in Butte, Montana — driven by one conviction: combat sports deserved a true luxury brand. Not just gear. A statement.
The First Collection
The debut line launched with handcrafted Buffalo leather boxing gloves and custom tracksuits. Word spread fast. Fighters who tried NLB gear didn't go back.
Christine Ferea Joins
6x BKFC Champion Christine "The Misfit" Ferea became the face of NLB — exclusively training and competing in New Level Boxing gear. The Queen of Violence chose NLB.
The Pearl Heritage Line
The Tuft Quilted Buffalo Leather Pearl Heritage bag collection launched — nine colorways, each a wearable work of art. $699.99 each. Sold to champions.
Official Manufacturer — Celebrity Boxing & XRUMBLE
NLB was named the Official Merchandise Manufacturer for Celebrity Boxing, XRUMBLE Boxing, XRUMBLE Fighting Championships, and XRUMBLE SMACK Fighting — cementing NLB's place as the premier combat sports brand.
Mayweather & Beyond
NLB gear entered the Mayweather Boxing Gym. Austin Trout, WBA Super Welterweight Champion, added NLB to his training arsenal. The brand was no longer a secret.
The World Stage
New Level Boxing is now the luxury standard in combat sports. From Butte, Montana to the world — Est. MMXXIII.
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